A new US campaign from Telemundo aims to shine the spotlight on the realities of the inequality, bullying, discrimination and the wage gap faced by female and Latino footballers in particular and all women in general. The campaign, from the American Spanish language terrestrial television network owned by Comcast through NBCUniversal, is fronted by… Continue reading Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
Tag: Christen Press
‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection
Early 2019 saw Nike expand its empire with the launch of its first ever yoga line via a ‘Why Yoga’ campaign led by four athlete ambassadors, blog content positioning yoga as a ‘secret workout weapon’, plus a series of branded yoga workouts on its app called ‘Enhance Your Yoga Training’. Geared towards both sexes with… Continue reading ‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection
