Tag: Fan Search

‘Orange Sponsors You’ Euro 2016 Campaign Sees Zidane Seek World’s Best Fans

UEFA telecoms partner Orange is focusing on the fans for its Euro 2016 sponsorship with a campaign built around the message ‘Orange Sponsors You’.   The integrated campaign, which is fronted by French soccer legend and Real Madrid manager Zinédine Zidane, is led by an umbrella, 100-second central film focusing on celebrating and generating fan… Continue reading ‘Orange Sponsors You’ Euro 2016 Campaign Sees Zidane Seek World’s Best Fans

Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)

Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core.   This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)