Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Tag: Online Platform
Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
The Swedish sportswear brand devises a blockchain platform that enables same sex couples around the world with ‘Marriage Unblocked’ To combat the fact that same-sex marriages are banned in 87% of world’s nations and to fight for marriage equality and bring to life the brand’s ‘Love For All’ positioning, Björn Borg has enabled any couple anywhere… Continue reading Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway. Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content. … Continue reading Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
