Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans

To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway.

Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content.

The platform, which was launched to coincide with Arsenal’s Premier League game against Newcastle match, includes:

Official club news, video and social media content from the club

Opinion and news from the UK’s biggest Arsenal forum Arsenal Mania

Players’ social media output

Legends’ social media output

Live blogs of games brought to you by Europcar

Exclusive Europcar car rental offers

As the season progresses, the hub will host to campaigns, activations and content: including monthly match ticket sweepstakes, club merchandise prizes, a fan-of-the-season competition, as well as Europcar offers to help Arsenal fans follow the team round the country.

‘The Europcar “Your Arsenal, Your Way” hub is the place to go for Arsenal fans to get their daily Gunners dose’, explained Europcar UK managing director Ken McCall.

‘Following a hugely successful first season, where we built up a strong following with Arsenal fans, our goal now is to give them even more content and benefits from our partnership with the Club.’

Comment

This digital content led activation strategy provides a more permanent, rich content platform for ongoing fan engagement and follows Europcar’s comic campaigns from last season that included its ‘Face-2-Face’ mockumentary series (see case study), as well as its eccentric ‘2014/15 Fan Of The Season’ initiative (see case study).

The initiative was developed with agency Snack Media (where the team was led by CEO Niall Coen and sales head Kenny Ager, while the platform itself is fuelled by RightNow Digital (the outfit behind the http://sportrightnow.com/ platform) where the team was led by Simon Ryley.

Links:

Europcar ‘Your Arsenal Your Way’:

http://www.europcar.co.uk/yourarsenalyourway

Europcar Fan Of The Season Website:

www.europcar.co.uk/arsenal-fan-of-the-season

Europcar Sport Twitter:

https://twitter.com/europcarsport

#FanOfTheSeason

Europcar UK Facebook:

https://www.facebook.com/EuropcarUK?brand_redir=102581687546

Europcar Website:

http://www.europcar.co.uk/