Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign

January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario Central and Estudiantes de La Plata.   The two team kit campaign launch initiative saw the Baltimore based sportswear company smartly skirt around the hurdle of… Continue reading Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign

Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans

To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway.   Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content.  … Continue reading Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans