It’s been an impressive week for extreme sport stunt spots. They may not be sponsors or sportswear giants, but those in the industry should take note of two striking August stunts from DC Shoes and Lexus that have been wowing digital audiences with daring engineering, innovative and excitement. Action sports footwear brand DC Shoes… Continue reading Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
Tag: Innovation
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
Australian Chamber Orchestra Sponsor Virgin Transforms Airport Travelator Into Music Performance
Virgin Australia, the principle partner of the Australian Chamber Orchestra, celebrated its relationship and mutual commitment to innovation by reimagining Vivaldi’s famous ‘Spring’ (from The Four Seasons) using Virgin Australia passengers on a travelator to create all the musical notes. The late February initiative, developed in partnership with agency Clemenger BBDO Sydney (with production… Continue reading Australian Chamber Orchestra Sponsor Virgin Transforms Airport Travelator Into Music Performance
P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
Legal issues have led to P&G withdrawing its inventive social media campaign leveraging its National Aeronautics and Space Administration (NASA) alliance to crowdsource cheaper ad production ideas. P&G, which has a lengthy commercial partnership with the space agency and has regularly leveraged this to source innovative ideas from NASA professionals, posted a brief on… Continue reading P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
BMW’s Sochi i3 & i8 Launch Activates Team USA Rights
While VW is the official auto partner of Sochi 2014, BMW is leveraging its status as an official sponsor of Team USA to launch its new electric i3 and i8 models in North America and make a positioning statement about the auto maker’s innovative future. At the heart of the campaign is a full length… Continue reading BMW’s Sochi i3 & i8 Launch Activates Team USA Rights
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
