At the start of September Lexus was unveiled as the ‘Official Car of Davis Cup by Rakuten Finals’ for 2021 in a sponsorship deal brokered and managed on behalf of Lexus by London based agencies m/SIX and The&Partnership. To mark the tie up, the premium car brand celebrated its new status through a PR… Continue reading Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021
Tag: Lexus
LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
As the NBA Playoffs get under way, the Los Angeles Clippers linked up with sponsor Lexus and production outfit Farm League to create a film series blending live action and animation to bring the fans closer to the team for the climax of a season during which spectators and stars have been separated more than… Continue reading LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
It’s been an impressive week for extreme sport stunt spots. They may not be sponsors or sportswear giants, but those in the industry should take note of two striking August stunts from DC Shoes and Lexus that have been wowing digital audiences with daring engineering, innovative and excitement. Action sports footwear brand DC Shoes… Continue reading Hoverboards & Surfbikes: Next Gen Sport Stunts By Lexus & DC Shoes
