Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Tag: Fashion Partnership
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon