Häagen-Dazs which returns for the third year to the All England Club as the official ice cream of Wimbledon, celebrates the start of the 2018 Championships with a new ‘Let’s Play’ initiative fronted by athlete ambassador Grigor Dimitrov. The campaign is inspired by the player’s own favourite ice cream flavour – cookies & cream… Continue reading Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
Tag: Häagen-Dazs
Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
January saw Häagen-Dazs unveil the world’s number three tennis player Grigor Dimitrov as its latest global ambassador through work leveraging the start of the new tennis season and the Australian Open. The brand introduced its new sports endorser with a multi-platform marketing push launched on the day the 2018 Australian Open began and led… Continue reading Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
