Tag: Design

Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’

The Marshall Islands is the only nation in the entire world to not have a national football team, but in March the country’s football governing body teamed up with Nottingham based sportswear company PlayerLayer to help form men’s and women’s national football teams with the aim of becoming a fully-fledged FIFA member and raising awareness of climate… Continue reading PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’

Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross

To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross

Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton.   The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships

The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began in London on 9 November.   World Chess, the rights-holder to FIDE’s World Championships, worked with Moscow-based design consultancy Shuka to create what is described as a ‘thoughtful… Continue reading World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships

World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’.   Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

Williams Designs Backpack & Fronts Financial Abuse PSA For Allstate Foundation’s Purple Purse Challenge

The multiple grand slam winning tennis super star contrasts bruises and broken bones with the ‘invisible weapon’ that you can’t see in a new campaign by the Allstate Foundation highlighting the financial abuse of women by their partners     Williams appears in and narrates the hero spot for the insurance brand’s ‘Purple Purse’ campaign.… Continue reading Williams Designs Backpack & Fronts Financial Abuse PSA For Allstate Foundation’s Purple Purse Challenge

Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution.   The 2018 edition of the event, which was first announced on 31 May, again aims to highlight the plight… Continue reading Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery

Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry.   The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery