Sport and energy drink Lucozade teamed up with creative agency Adam & Eve/DDB and design agency Pearlfisher to unveil its first major brand redesign in almost a century in the form of a fresh masterbrand platform which refreshes its assets – including a new visual identity and package design – and promotes the evolution through… Continue reading Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Tag: Adam & Eve / DDB
EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League. The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
