This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League. The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
Tag: Award Winner
Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop
Nike Brazil launched a retail-cultural crossover stunt in São Paulo that encouraged artists of all kinds to draw Nike Air Max shoes on their murals across the city to spearhead the launch of the sportswear behemoth’s latest suite of Air Max trainers. Nike partnered with the Brazilian street-art collective InstaGraffiti to literally put new… Continue reading Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop
Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
Back at the beginning of the 2015/16 the Detroit Pistons launched a fresh rights owner campaign – ‘Detroit Basketball’ – based not just on its championship history, culture, attitude and community involvement, but also on the team’s core ‘play hard, play smart, play together’ values. The initiative draws parallels between team and community and… Continue reading Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
