September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
Tag: Michigan
Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
Back at the beginning of the 2015/16 the Detroit Pistons launched a fresh rights owner campaign – ‘Detroit Basketball’ – based not just on its championship history, culture, attitude and community involvement, but also on the team’s core ‘play hard, play smart, play together’ values. The initiative draws parallels between team and community and… Continue reading Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
Bridgestone’s NHL Winter Classic ‘Conquer The Cold’
Bridgestone, the official tire of the NHL and the NHLPA, has held the title sponsorship of the NHL’s Winter Classic for the last five years and this year it leveraged the game through its ‘Conquer The Cold’ campaign. Bridgestone’s ‘Conquer The Cold’ initiative, which aims to educate consumers about the importance of winter tires,… Continue reading Bridgestone’s NHL Winter Classic ‘Conquer The Cold’
