Nike Brazil launched a retail-cultural crossover stunt in São Paulo that encouraged artists of all kinds to draw Nike Air Max shoes on their murals across the city to spearhead the launch of the sportswear behemoth’s latest suite of Air Max trainers. Nike partnered with the Brazilian street-art collective InstaGraffiti to literally put new… Continue reading Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop
