Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot

The start of February saw the US sportswear behemoth launch a Nike Air campaign for the new ‘Air Max 97 Gold Bullet’ sneakers via a sci-fi style, 3D spot called ‘Born From Tomorrow’.   Launched on Nike’s SNKRS app and created with Ballistic directors Tibz & Ferratche, the colourful, neon, metallic and futuristic digital campaign take… Continue reading Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot

Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike

The video for Drake’s latest single ‘Laugh Now Cry Later’, filmed at Nike’s Beaverton campus, is essentially a glorified Nike commercial and speculation is rife that it has rolled out ahead of a long-rumoured official show/range collaboration between the sportswear behemoth and music maestro.   The five-minute spot saw Drake take over Nike’s global headquarters… Continue reading Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike

Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators

The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’.   The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators

Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop

Nike Brazil launched a retail-cultural crossover stunt in São Paulo that encouraged artists of all kinds to draw Nike Air Max shoes on their murals across the city to spearhead the launch of the sportswear behemoth’s latest suite of Air Max trainers.   Nike partnered with the Brazilian street-art collective InstaGraffiti to literally put new… Continue reading Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop

Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue

Nike tapped in to committed Korean Sneaker Head passion for queuing up for the latest limited edition trainer release with a campaign designed to create the world’s first hashtag queue.   The campaign, developed in partnership with digital agency PostVisual (part of JWT), encouraged sports shoe fashion fanatics to wait in an Instagram social media… Continue reading Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue