Football prodigy Kiyan Prince is brought back to virtual life in powerful and groundbreaking anti-knife crime campaign by Kiyan Prince Foundation, EA Sports FIFA 21, Match Attax, Adidas, JD and agency Engine. Territory: UK Agency: Engine Objectives Launched to mark the 15th anniversary of the 15-year-old Queens Park Rangers player’s… Continue reading Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Tag: EA Sports FIFA 21
EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League. The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award