BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’. The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
Tag: BBC Sport
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition. Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
