Leveraging spiking football interest around the FA Cup Final, 19 May saw BBC Sport launch its Russia 2018 ‘History Will Be Made’ marketing campaign with creative led by a 60-second spot focused on a tapestry. The hero trailer blends old school embroidery with contemporary CGI to tell the tournament’s story through some of its… Continue reading BBC Sport ‘History Will Be Made’ Russia 2018 Tapestry Trailer Inspired History & Russian Embroidery
Tag: Studio
Interactive Experiences At Samsung Sochi Studio Hub
IOC TOP partner Samsung’s flagship onsite experience at Sochi 2014 is its huge ‘Samsung Galaxy Studio’ which acts as an onsite hub for its ‘Everyone’s Olympic Games’ activation. Russian tennis star and Samsung brand ambassador Maria Sharapova, who has been fronting Samsung’s Sochi marketing since late last year, personally opened the studio (along with… Continue reading Interactive Experiences At Samsung Sochi Studio Hub
