British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Tag: Pop
Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign called ‘Your Support Is Real Magic’ which seeks to generate attention and support for the athletes, the event and the umbrella cause. The World Games is the most anticipated Special… Continue reading Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
