British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Tag: #BetterNeverStops
Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
In the last week of April, British sportswear brand Castore launched a new ‘Better Never Stops’ campaign for its tennis sub-label AMC on- and off-court clothing fronted by Andy Murray. The digital-first campaign was spearheaded by a hero video featuring the two-time Wimbledon Champion and double Olympic gold medallist who is also a Castore shareholder… Continue reading Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
Castore Endorser Owen Farrell Fronts Castore ‘We Go Again’ Spot For ‘Better Never Stops’ Brand Platform
As the 2021 Guinness 6 Nations reaches the midpoint, sportswear brand Castore leveraged its athlete ambassador alliance with England Rugby captain Owen Farrell to front a new spot called ‘We Go Again’. Farrell, one of England’s most successful players who’s career to date already includes three Six Nations tournament wins, five Premiership titles… Continue reading Castore Endorser Owen Farrell Fronts Castore ‘We Go Again’ Spot For ‘Better Never Stops’ Brand Platform
