British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Tag: Air Force 1
Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
