Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Tag: Digital Community
Phelps Fronts Speedo Pace Club Social Community
Swimming superstar and Speedo’s top brand ambassador Michael Phelps fronts the aquatic brand’s new Pace Club – an online social community not dissimilar from the Nike + initiative for runners. Phelps, who has been with Speedo since 2001 and who the brand awarded a $1m bonus after his record eight gold medals in the… Continue reading Phelps Fronts Speedo Pace Club Social Community
