Tag: Product Partnership

Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

With most of the Beijing 2022 finals and medal ceremonies scheduled to take place between 5am and 10am in Canada, beer giant Molson developed a breakfast-appropriate alternative to beer in the form of a bespoke line of beer-infused maple syrups.   Molson, the official beer of Team Canada since 2004, worked with Quebec-based syrup company… Continue reading Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

BMW’s Sochi i3 & i8 Launch Activates Team USA Rights

While VW is the official auto partner of Sochi 2014, BMW is leveraging its status as an official sponsor of Team USA to launch its new electric i3 and i8 models in North America and make a positioning statement about the auto maker’s innovative future.   At the heart of the campaign is a full length… Continue reading BMW’s Sochi i3 & i8 Launch Activates Team USA Rights