IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the challenges of… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
Tag: Tokyo2020
Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
As athletes refocus their training and ambitions around summer 2021 after the postponement of this year’s Olympics, Adidas marked the second Tokyo ‘one-year-to-go’ countdown to the biggest event in the global sports calendar with a new film in its evolving ‘Ready For Sport’ series called ‘What’s One More?’. The spot sets out to inspire… Continue reading Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival featuring more than 100 Olympic and Paralympic experiences and Japan excursions. While fans will have to wait until summer 2021 to watch their Olympic and Paralympic heroes… Continue reading Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Worldwide Olympic Partner Bridgestone’s latest creative in its ongoing ‘Chase Your Dreams’ Tokyo 2020 platform sees Bridgestone South Africa roll out a new film telling the powerful story of one of the world’s most iconic athletes – Caster Semenya. The film explore Semenya’s dreams, the resilience instilled in her by her family and community… Continue reading Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
