With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival featuring more than 100 Olympic and Paralympic experiences and Japan excursions. While fans will have to wait until summer 2021 to watch their Olympic and Paralympic heroes… Continue reading Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
Tag: Pivot
Formula E’s Envision Virgin Racing’s Lockdown Pivot From Motorsport To Marble Racing
While most motorsports brands and sponsors turned to the obvious alternative during lockdown in the form of virtual simulations of e-racing, Formula E’s Envision Virgin Racing team adopted a distinctly leftfield tactic and partnered with Jelle’s Marble Runs for the most unlikely of sports crossover collaborations. The tie-up came early in lockdown, as the… Continue reading Formula E’s Envision Virgin Racing’s Lockdown Pivot From Motorsport To Marble Racing
