February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension and to celebrate the US stock car series’ 75th anniversary. Goodyear, the exclusive tire for NASCAR’s top three national series, based its activation around the… Continue reading NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500
Tag: Extension
Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club. The extension runs, which spans playing and training shirts for all Arsenal teams, runs until 2024: making it the longest running partnership in Premier League history. To announce and… Continue reading Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale. To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
T-Mobile & Coke’s Post-Game Selfie Twitter Special
Proving the point that the Super Bowl isn’t just about the pre-game pre-release, but also about the post-game extension, both Coca-Cola and T-Mobile extended their in-game commercials with post-game Twitter initiatives. The soft drinks behemoth and agency Wieden + Kennedy stratehced the ‘Spread Happiness’ big idea to combat cyber bullying by offering those who… Continue reading T-Mobile & Coke’s Post-Game Selfie Twitter Special
Newcastle BA’s Fiscally Responsible ‘Band of Brands’
Leveraging the usual annual publicity around the cost of a 30-second Super Bowl spot (this year it crept up to a record $4.5m), Newcastle Brown Ale built an alliance of 37 different brands which all squeezed into the one ad. This approach also cleverly played on the same brand’s notable 2014 Super Bowl ‘If… Continue reading Newcastle BA’s Fiscally Responsible ‘Band of Brands’
