Proving the point that the Super Bowl isn’t just about the pre-game pre-release, but also about the post-game extension, both Coca-Cola and T-Mobile extended their in-game commercials with post-game Twitter initiatives.
The soft drinks behemoth and agency Wieden + Kennedy stratehced the ‘Spread Happiness’ big idea to combat cyber bullying by offering those who tweeted negative tweets with the #makithappy hashtag exclusive works of ASCII art in return.
While T-Mobile and agency Publicis teamed-up post-game to reward fans linking their Twitter accounts to the ‘Lost Data’ campaign website via supposedly ‘exclusive’ Kim Kardashian selfies (apparently from her vast private selfie library).
This campaign shows that both Kardashian and T-Mobile believe that if someone is going to scandalously leak celebrity nude photos and videos you might as well leverage the interest.
