Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Tag: Amazon
Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’. The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games. The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
Amazon’s Prime Video promoted its new women’s baseball series, ‘A League of Their Own’, through a campaign that brought together female athletes and women’s sports trailblazers to play an exhibition game and to write an open joint letter to inspire young girls in sport. The marketing campaign promoted the streamer’s ‘A League of Their… Continue reading Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
New Zealand Rugby (NZR) teamed up with Amazon and the voice experience and digital design agency VERSA to launch the official ‘All Blacks Skill’ for Amazon Alexa: a utility which aims to ‘give fans a winning edge’ when it comes to following their team. The NZR voice experience sets out to connect the All… Continue reading Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
A new ‘We’re All Rivals’ campaign inspired by the new season’s Thursday Night Football match-ups (which are dominated by historic division rivalries), sees the NFL team up with real football fans across the USA to show the passion they have for their teams. The initiative, developed in harness with creative agency 72AndSunny Los Angeles… Continue reading Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
#BaldwinBowl Tease Sees Amazon Push Alexa In Debut Super Bowl Spot Led By Baldwin & Marino
Legendary Miami Dolphins quarterback Dan Marino and actor Alec Baldwin front Amazon’s first ever Super Bowl campaign – #BaldwinBowl – which sees the etail behemoth promote its virtual assistant Alexa. The advert is the e-commerce giant’s first Super Bowl spot since it was founded in 1994 and while the full version won’t be seen… Continue reading #BaldwinBowl Tease Sees Amazon Push Alexa In Debut Super Bowl Spot Led By Baldwin & Marino
NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
First we had Foxtel’s ‘Alert Shirt’, then came the Atlanta Falcons in stadium ‘Rumble Seats’ and now the NHL’s San Jose Sharks ‘Shake My Couch’. Just feel the hockey pain….from the comfort of your home settee! The Sharks are partnering with Comcast SportsNet California and The Guitammer Company on a new pilot programme… Continue reading NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign. Amazon India has signed up as the official ‘on air associate sponsor’ for the IPL telecast on Sony Set Max for the 2014 season. It… Continue reading Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
