Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience

New Zealand Rugby (NZR) teamed up with Amazon and the voice experience and digital design agency VERSA to launch the official ‘All Blacks Skill’ for Amazon Alexa: a utility which aims to ‘give fans a winning edge’ when it comes to following their team.   The NZR voice experience sets out to connect the All… Continue reading Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience

England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill

To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby.   The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill

Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off

Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of the self-described  ‘most ascendant, progressive and diverse’ sports league in the US and Canada’.   The new 2018 season ‘Our Soccer’ initiative, developed in harness with… Continue reading Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off