Watch giant Omega is activating its partnership with round-the globe sun-powered plane project ‘Solar Impulse’ with an eco-accented campaign that includes a live video feed from the aircraft’s cockpit. Omega is broadcasting Solar Impulse 2’s historic journey across its international platforms revolving around a project-specific web hub. Activation strands range from online films… Continue reading Omega Activates ‘Solar Impulse 2’ Eco Adventure Partnership
Tag: Technology Partnership
Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property. The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
First we had Foxtel’s ‘Alert Shirt’, then came the Atlanta Falcons in stadium ‘Rumble Seats’ and now the NHL’s San Jose Sharks ‘Shake My Couch’. Just feel the hockey pain….from the comfort of your home settee! The Sharks are partnering with Comcast SportsNet California and The Guitammer Company on a new pilot programme… Continue reading NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
