Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’ Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf
Tag: Debate
Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Castrol, the official engine oil partner of the Premier League, teamed up with former player turned brand ambassador Peter Crouch to celebrate three decades of England’s elite football division with the roll out of an activation titled ’30 years Of Premier League Game Changers’. The 2023 Premier League Season marks 30 years since the… Continue reading Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Australian Football League Alters Its HQ AFL Logo To ‘Yes’ In Support Of Marriage Equality
As the #TakeAKnee debate rages throughout the NFL and across the USA, another controversial sports/society campaign plays out on the other side of the world in Australia after the Australian Football League (AFL) altered its iconic logo at above the doors of its Docklands HQ in Melbourne to read ‘Yes’ in a show of the league’s… Continue reading Australian Football League Alters Its HQ AFL Logo To ‘Yes’ In Support Of Marriage Equality
TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
Echoing the auto brand’s umbrella tagline ‘Always A Better Way’, Toyota is activating its England and Wales Cricket Board partnership with a new campaign revolving around children’s new ideas to improve the game called #BetterCricket. The overall campaign sees the car company work with the ECB to debate the future of the game by… Continue reading TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
Accenture’s Integrated Content-Led Davos Activity
The list of sponsors and brand alliances for the World Economic Forum in Davis is very, very long indeed. Sometimes it seems there are more commercial partners than big name attendees. In fact, in 2015 this list spans through the entire alphabet. In ABC order you’ll find Accenture and Audi, Bank Of… Continue reading Accenture’s Integrated Content-Led Davos Activity
Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Nike, making the most of the early mover advantage it gained from signing up star draft prospect Johnny Manziel back in March, launched a new ad campaign on the morning of the NFL Draft leveraging the controversy around the young quarterback The sportswear behemoth’s pre-Draft message surrounding the endless talk and speculation about the… Continue reading Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
Despite PepsiCo’s 10-year, $2.3bn NFL partnership, the early signs are that it was arch enemy Coca-Cola that stole the Super Bowl marketing trophy with a diversity commercial that generated an avalanche of online chatter and caused great debate among consumers. Pepsi’s game day work primarily revolved around its sponsorship of the Halftime Show, while… Continue reading Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
