Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Tag: Old Spice
Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
In late August Procter & Gamble unveiled NFL super star Von Miller as the 2016 face of Old Spice and, as the new season kicked off in September, the advertising behemoth began rolling out a new campaign for its ‘Hardest Working Collection’ fronted by the Denver Broncos linebacker and Super Bowl 50 MVP. While… Continue reading Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
