The start of 2023 saw India’s Bandhan Bank launch a campaign titled ‘Jahaan Bandhan, Wahaan Trust / Where There’s Bandhan, There’s Trust’ featuring athlete ambassador and cricket legend Sourav Ganguly (nicknamed Dada). Conceptualised by Leo Burnett Orchard, the integrated campaign spans TV, print, OOH, cinema, digital and social and was built around the theme of… Continue reading Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
Tag: Leo Burnett Orchard
Indian Cricket Super Star Dhoni Fronts Dream 11’s “#KheloDimaagSe” Rap-led Pan-India Campaign
India’s biggest fantasy sports platform Dream 11 has launched a new multi-platform campaign, called #KheloDimaagSe, fronted by brand ambassador and Indian cricket icon Mahendra Singh Dhoni. The new initiative, which aims to offer both Indian cricket fans and passionate sports lovers a chance to engage more deeply with the sport, is based around the… Continue reading Indian Cricket Super Star Dhoni Fronts Dream 11’s “#KheloDimaagSe” Rap-led Pan-India Campaign
