The Leith Agency launched a grassroots campaign in March to drive home the message that when it comes to sporting cardiac arrests seconds count and to educate and share knowledge about CPR – focusing on when it might be needed in a sporting context and how to properly perform it – led by its ‘Extra… Continue reading The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions
Tag: Heart Health
BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
To encourage walking and thus reduce the risk of cardiovascular disease, Bupa has linked with the World Heart Federation (WHF) on a global partnership revolving around a walking challenge and a free app called ‘Ground Miles’. Less of an event sponsorship and more of a joint CSR health campaign, GroundMiles launched on ‘World Heart… Continue reading BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
