As the Men’s 6 Nations came to an end, Guinness – the new title sponsor of both tournaments – championed the Women’s 6 Nations tournament through a poster, print and social ‘Six Nations Isn’t Over’ campaign. Objective The idea was informed by the insight that too many rugby fans assume the Six Nations is over… Continue reading Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign
Tag: AMV BBDO
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
In an effort to rally fans and show its own brand support to the Irish Rugby Football Union (IRFU) at the 2023 Rugby World Cup, Guinness leveraged its association with the team – recently crowned Six Nations champions and ranked number one in the world – by asking them to keep their confident predictions to… Continue reading Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
A 2023 New Year campaign from UK exercise outfit Gymbox offers the brand’s own attitudinal take on classic fitness quotes as it seeks to cut through the exercise bullshit, gym nonsense and fitness industry motivational commandments to position Gymbox as the lively alternative to the more traditional and serious approach of competitor big gym chains.… Continue reading Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
March saw Guinness celebrates its debut as the first ever official partner of the Women’s Six Nations with a new campaign based around the rivalry between two rugby playing sisters on opposing national teams. ‘Sisters’, a campaign developed in harness with agency AMV BBDO and released on 4 march (ahead of the game between… Continue reading New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
BT Sport’s ‘Take Them All On’ Premier League Promo Told From The Perspective Of A Schoolgirl
BT Sport launched its new advertising campaign, called ‘Take Them All On’, on the last day of July primarily promoting its coverage of the new Premier League 2018/19 football season which kicks off on 10 August. The campaign, which showcases the full range of top flight sport available across its channels, was developed in… Continue reading BT Sport’s ‘Take Them All On’ Premier League Promo Told From The Perspective Of A Schoolgirl
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
