Tag: Decathlon

New Website & App By Decathlon France & Sid Lee Paris Offer 5,000 Ideas On Ways to Get Outside.

A new website based campaign for Decathlon Outdoor by agency Sid Lee (Paris) was based around a sustainably designed new website and app which offered users thousands of ideas for getting outside.   As France begins to ease out of lockdowns and outdoor and travel restrictions are lifted and summer approaches, Decathlon sought to find… Continue reading New Website & App By Decathlon France & Sid Lee Paris Offer 5,000 Ideas On Ways to Get Outside.

Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’

A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy.   The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’

Animated Sports Equipment Sing-A-Long In Decathlon ‘Let’s Play’ Family-Focused UK Campaign

The last week of April saw sports retailer Decathlon roll out its first ever UK ATL campaign led by a spearhead spot called ‘Let’s Play’ which is set to a new rendition of Cyndi Lauper’s ‘Girls Just Want To Have Fun’ and literally brings sporting goods to life.   The initiative introduces a new Decathlon… Continue reading Animated Sports Equipment Sing-A-Long In Decathlon ‘Let’s Play’ Family-Focused UK Campaign

Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)

‘The Breakaway’ by Decathlon is a hybrid brand-owned team and marketing initiative revolving around the first ever eCycling team for prisoners.   Formed in a maximum security prison in Oudenaarde (Belgium), Decathlon’s ‘The Breakaway’ eCycling team sees prisoners riding and racing with peddlers from the outside world on the virtual cycling platform Zwift.   The… Continue reading Decathlon’s Zwift-Based ‘The Breakaway’ Prisoner eCycling Team (& Marketing Initiative)

Decathlon France’s Short Spot Social Series Says ‘Sport Makes the World Better’

A new series of small, short and triumphant spots from French sporting goods retailer Decathlon offer up a set of quiet moments of personal triumph, contemplation and communion to drive home the message that ‘Sport Makes The World Better’.   The European campaign, created in harness with agency Romance, features everyday people of all ages… Continue reading Decathlon France’s Short Spot Social Series Says ‘Sport Makes the World Better’

Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout

For the festive season, French sports retailer Decathlon invented reusable wrapping paper and ribbon that also forms a functional exercise tool to help customers with their traditional New Year workout resolutions.   Thus, over Christmas, in-store staff wrapped customer gifts in paper that also acts as a health and exercise utility for 2018.   The… Continue reading Retailer Decathlon Invents ‘Sportable Gift Wrap’ To Help Customers With The New Year Workout