Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’

Pringles leveraged spiking soccer interest in Japan around the 2022 FIFA Men’s World Cup with a football-themed, TV-led campaign called ‘Kick-Off The Fun’,   The campaign saw Pringles team up with Geometry Ogilvy Japan, Ogilvy’s Singapore and Thailand offices and Great Guns Asia and the hero commercial was helmed by Director Tal Zagreba.   The… Continue reading Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’

Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’

A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy.   The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’