Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games. To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games
Tag: Kellogg’s
Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Pringles leveraged spiking soccer interest in Japan around the 2022 FIFA Men’s World Cup with a football-themed, TV-led campaign called ‘Kick-Off The Fun’, The campaign saw Pringles team up with Geometry Ogilvy Japan, Ogilvy’s Singapore and Thailand offices and Great Guns Asia and the hero commercial was helmed by Director Tal Zagreba. The… Continue reading Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign
Early January saw Special K launch a new campaign in Australia activating its partnership with the AFL Women’s League to drive the rise of female athletes everywhere. As one of the founding sponsors of AFL Women’s League, the cereal brand’s New Year initiative celebrates the inspiring stories of AFLW athletes as they navigate life,… Continue reading Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign
Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
With 100 days to go before the start of Rio 2016, Team GB partner Kellogg’s has launched an eight-month ‘Great Starts’ campaign leveraging pre/during/after Olympic excitement and featuring a set of British Olympic stars. The campaign, which has been developed in harness with agency Taylor Herring, runs with the #GreatStarts hashtag and aims to… Continue reading Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
