The last week of February saw Fruity Pebbles cereal celebrate National Cereal Day – 7 March – by teaming up with a pair of sporting heavyweights in Nike and LeBron James for a playful 2022 partnership which includes a limited edition pair of branded kicks, an ambassador fronted advertising campaign and a limited edition product.… Continue reading Fruity Pebbles Cereal Teams Up With Nike & Lebron James For Magic Colourful Kicks & Fruity Campaign
Tag: Breakfast
Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team
US breakfast quick service chain Denny’s leveraged the change in college athletic ambassador deals in September and signed four offensive linemen to Name, Image and Likeness (NIL) deals to form ‘The All-Pancaker Team’. The campaign, whose title is a play on the football term ‘pancake block’ which is a block that leaves a defensive… Continue reading Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team
Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
With 100 days to go before the start of Rio 2016, Team GB partner Kellogg’s has launched an eight-month ‘Great Starts’ campaign leveraging pre/during/after Olympic excitement and featuring a set of British Olympic stars. The campaign, which has been developed in harness with agency Taylor Herring, runs with the #GreatStarts hashtag and aims to… Continue reading Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to customers. In classic Oscars spoof style, the brand thanked those who crack the eggs for the McMuffin, the truck drivers who deliver the produce and… Continue reading McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
