To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
Tag: 2014 Grand Depart
Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Yorkshire Building Society (YBS) is rolling out a multimedia campaign around this year’s Tour de France which begins in its home country next week. The campaign, created by London agency Soul, launches on 30 June and spans TV idents, press executions, 48-sheet billboard posters and and in-store campaign strand for YBS branches. The promotion… Continue reading Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Caravan Cars & Gardens Promote Yorkshire’s TdF
Tourism agency Welcome To Yorkshire is rolling out its marketing campaign for next year’s Tour de France by leveraging this year’s 100th anniversary race. The county will host the event’s 2014 Grand Depart and has launched a major promotion during this year’s Tour with no less than six Yorkshire-branded convertible cars – complete with… Continue reading Caravan Cars & Gardens Promote Yorkshire’s TdF
