The last week of April saw sports retailer Decathlon roll out its first ever UK ATL campaign led by a spearhead spot called ‘Let’s Play’ which is set to a new rendition of Cyndi Lauper’s ‘Girls Just Want To Have Fun’ and literally brings sporting goods to life. The initiative introduces a new Decathlon… Continue reading Animated Sports Equipment Sing-A-Long In Decathlon ‘Let’s Play’ Family-Focused UK Campaign
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Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
Evian has harnessed Maria Sharapova and pop stars Rizzle Kicks to create a music video called ‘Tell Her’ that forms the core of the official water brand’s Wimbledon 2014 partnership activation. The film, developed by agency Kameleon, is both the centrepiece of Danone brand’s new tournament-focused viral campaign and the new video for the… Continue reading Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
