Evian has harnessed Maria Sharapova and pop stars Rizzle Kicks to create a music video called ‘Tell Her’ that forms the core of the official water brand’s Wimbledon 2014 partnership activation. The film, developed by agency Kameleon, is both the centrepiece of Danone brand’s new tournament-focused viral campaign and the new video for the… Continue reading Sharapova, Rizzle Kicks & Evian’s Wimbledon Video
Tag: Sharapova
Djokovic’s Sharapova Impression In Head Campaign
August saw Head launch a digital campaign featuring a cross-dressing Novak Djokovic imitating Maria Sharapova (complete with long blond wig and mannerisms). Released to coincide with the US Open and designed to promote Sharapova’s new YouTek Instinct racquet and bag collection, the creative brought to life an aspect of Djokovic’s personality already known… Continue reading Djokovic’s Sharapova Impression In Head Campaign
