August saw Head launch a digital campaign featuring a cross-dressing Novak Djokovic imitating Maria Sharapova (complete with long blond wig and mannerisms). Released to coincide with the US Open and designed to promote Sharapova’s new YouTek Instinct racquet and bag collection, the creative brought to life an aspect of Djokovic’s personality already known… Continue reading Djokovic’s Sharapova Impression In Head Campaign
