August saw Head launch a digital campaign featuring a cross-dressing Novak Djokovic imitating Maria Sharapova (complete with long blond wig and mannerisms). Released to coincide with the US Open and designed to promote Sharapova’s new YouTek Instinct racquet and bag collection, the creative brought to life an aspect of Djokovic’s personality already known… Continue reading Djokovic’s Sharapova Impression In Head Campaign
Tag: Djokovic
2 Head Tennis Virals Break 1m YouTube Views Barrier
Head is perhaps THE tennis brand at the forefront of trying to reposition the sport into something that is more dynamic, youthful and engaging. It’s principle two strategies for this seem to be firstly focusing on the personalities of their ambassador players and secondly focusing on new media and alternative technologies as their principle… Continue reading 2 Head Tennis Virals Break 1m YouTube Views Barrier
