London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads. A Google Search campaign online sees the cheeky gym brand hijack ads with specific copy related to traditional competitor gyms and new rivals such as online fitness platform Classpass. These cheeky… Continue reading Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches
Tag: Gymbox
Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
A 2023 New Year campaign from UK exercise outfit Gymbox offers the brand’s own attitudinal take on classic fitness quotes as it seeks to cut through the exercise bullshit, gym nonsense and fitness industry motivational commandments to position Gymbox as the lively alternative to the more traditional and serious approach of competitor big gym chains.… Continue reading Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its unconventional positioning. Created by agency BMB with media was bought by the7stars and Jack Media, the outdoor executions read a little like bites of conversations… Continue reading Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out. The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive
UK fitness company Gymbox launched a New Year ad campaign that aimed to brings to life the harsh evolutionary link between pleasure and pain in the human mind and body. The campaign, which was developed by Mother (the agency won the account last year and this is its first set of work for the… Continue reading Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive
