February saw Adidas launch an integrated campaign called ‘Support Is Everything’ to promote its new 43-item sports bra range which generated plenty of comment and controversy due to the naked imagery of the ad visuals. The campaign, which spanned digital and social channels (led by Instagram and Twitter – with some ads blurred to… Continue reading Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
Tag: Controversy
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Paddy Power & Mayweather Court Race Controversy With ‘Always Bet On Black’ Campaign & Boxer Short Stunt
Paddy Power’s latest controversial campaign, ‘Always Bet On Black’, sees the bookie brand adopt its usual approach as it aims to generate headlines and drive betting around the blockbuster ‘Mayweather v McGregor’ fight. The gambling outfit’s ‘Money Fight’ marketing initiative began with a series of tweets, Even @FloydMayweather knows…Always bet on black. pic.twitter.com/DzKObEC3YD… Continue reading Paddy Power & Mayweather Court Race Controversy With ‘Always Bet On Black’ Campaign & Boxer Short Stunt
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’. In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
To coincide with the highpoint of the jump racing season, bookmaker and Cheltenham sponsor Paddy Power has launched a new campaign with what it believes is the most important betting tip of all. Built around a central TV spot, and created by Crispin Porter + Bogusky, the Cheltenham Festival work is part of the… Continue reading Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
