In a further ambient, physical strand of its ‘Support Is Everything’ women’s sports bra collection saw Adidas install a set of eight statues of female changemakers to celebrate women breaking boundaries in the worlds of sport, fashion and culture. The statues were erected next to City Hall on London’s South Bank and women who… Continue reading Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything
Tag: Sports Bras
Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
February saw Adidas launch an integrated campaign called ‘Support Is Everything’ to promote its new 43-item sports bra range which generated plenty of comment and controversy due to the naked imagery of the ad visuals. The campaign, which spanned digital and social channels (led by Instagram and Twitter – with some ads blurred to… Continue reading Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
