Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness

For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament.   The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness

Controversial Paddy Power Rolf Harris Ashes Ad Leaks

Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’.   In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks

Chevrolet’s Pre-Game ‘Spoof Power Outage’

At the very moment the USA’s biggest TV audience in history was settling down to watch the Super Bowl, Chevrolet’s final pre-game spot faked a TV power outage.   A brave move from the brand and agency BBDO – even for a commercial whose message urged consumers to buy the new Chevy Colorado truck that… Continue reading Chevrolet’s Pre-Game ‘Spoof Power Outage’