Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign

The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign   The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign

Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos

Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion.   The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos