As part of Photoshop’s 25th anniversary promotions, parent company Adobe ran a movie-themed Oscars campaign called ‘Dream On’ to celebrate the role its software package plays in the film business. During Sunday’s Oscar telecast on ABC (22 February), Adobe launched the initiative with a spearhead TV spot built around work by Photoshop artists and images… Continue reading Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
Tag: Web Ads
Honda Rewards X Factor USA Online Fan Engagement
Honda’s integrated X Factor USA activation includes showcasing its new Odyssey minivan on the show, seeing its vehicles used by contestants throughout the singing competition and incentivising online fan engagement through a Honda-backed fan rewards programme. As the programme’s new official automotive sponsor, Honda is featuring in three in-show integrations, plus activating its off-air… Continue reading Honda Rewards X Factor USA Online Fan Engagement
